Graduate social mEDIA Case Study - uLETH
As part of my graduate studies (NMED 5901-A) at the University of Lethbridge, I had the opportunity to prepare an extensive case study of the peer-to peer lending model of the micro-finance lending company Rang De, which helped small rural business owners in my country of India. The purpose of the study was to understand the model, review the company’s media campaigns, and subsequently to propose a media campaign which seamlessly matched the ones made by the company.
The slideshows below showcase some of the research and work that culminated in the final presentation of the mock media campaign.
